We leverage technology and draw on deeply embedded human behaviours to humanise digital solutions.  We are committed to a person-centred design methodology and to building on evidence-based research in order to provide affordable tools for wellbeing that are broadly accessible.


Our Unique Approach


Harnessing the technology inherent in the Internet of Things, we make smart digital artefacts that use our sense of touch to offer discrete, comforting and effective means to detect and express emotion in real time (EMA) and assist behaviour change.  Our proprietary software applications individualise the user experience and guide the user based on behaviour change methodologies (COM-B system of motivation, capability and opportunity) and principles of cognitive behaviour therapy.

“The sense of touch provides a very powerful method of eliciting and modulating human emotion… Human emotions can be easily evoked by different cues and the sense of touch is one of the most emotionally charged channels.”
— Eid, Mohamad, and Hussein Al Osman. Affective Haptics: Current Research and Future Directions, IAEE Access (February 28, 2016) p. 27.
“EMA methods provide an important tool to help clinical psychology explore the dynamic nature of behaviour thought and feeling as they unfold over time.”
— Shiffman, Saul, Arthur A. Stone, and Michael R. Hufford. "Ecological momentary assessment." Annu. Rev. Clin. Psychol. 4 (2008) p. 24